naked sundays (uncommissioned work)
*Concept created for a creative brief exercise. Not affiliated with or approved by the brand.
meet your match / campaign direction
challenge.
Bring a bold beauty brand to life through a digital-first campaign concept that feels as fresh and confident as the product itself.
concept.
Leant into the playful Naked Sundays energy of dewy textures, pops of colour and motion, to create a series of scroll-stopping assets that balance beauty with impact.
impact.
Delivered a complete creative concept including art direction, copy, and digital ad design within a short turnaround, showcasing both strategic thinking and executional craft.
CREATIVE.
CREATIVE.
Uncommissioned concept created for demonstration purposes only. All copy and design by me.
