carly landau
carly landau hair / brand identity
challenge.
After years styling the hair of London’s rich and famous and training under industry icon Daniel Hersheson, Carly relocated to Tel Aviv, a city where no one knew her name. She needed a complete reintroduction: a brand identity that would translate her high-fashion background and editorial expertise into a fresh, approachable presence that would resonate in a new market.
concept.
Drawing inspiration from the world of luxury fashion and print editorials, I developed a brand identity that felt refined yet effortless. The design paired classic typography (Didot) with a fluid, handwritten signature mark to reflect both precision and artistry, mirroring Carly’s technique and personal touch. A warm, moody colour palette of deep plum, taupe, and soft neutrals brought depth and sophistication, while content styling leaned into aspirational but relatable beauty storytelling.
impact.
The result positioned Carly as a premium yet approachable stylist in her new market, instantly differentiating her from local competitors. Her new visual identity built trust, elevated her perceived value, and provided a strong creative foundation for her social presence and marketing. Within months, the rebrand helped her attract a loyal client base and solidify her reputation as one of Tel Aviv’s most in-demand hair stylists.
